Graphic Charter
The graphic charter specifies the broad lines of your company’s visual communication. It determines a graphical direction and a specific design to promote your visual identity. In addition, it is stated according to each sort of supports and each situation.
The realization of a graphic charter allows a visual coherence in your communication.
The graphic charter identify the all graphical signs used, filing them by topic. It specifies their meaning and it lists the concepts which are linked.
The realization of a graphic charter allows a visual coherence in your communication.
The graphic charter identify the all graphical signs used, filing them by topic. It specifies their meaning and it lists the concepts which are linked.
The graphic charter defines:
- The logo, its position and its shades (visiting cards, heading paper, product slip, Websites, boat, vehicle, envelopes, layouts…); its shared colours.
- The police block capitals used in the documents in order to create different levels of texts, and to bring a good comfort of reading. The typography is an essential component for the graphical universe of a company to its recognition.
- The colours games adaptable on different communication supports: generally speaking, the charter shows the Pantone values, CMJN, RVB and hexadecimal of each colour.
- The principles of picture and illustration choices.
The graphic starter is like instructions of use for your picture; it is generally defined during the logo’s creation.
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